Development Of An Ecommerce Website

ECommerce or electronic commerce is the trading in products or services using computer networks. B2C and B2B are common notations for business to consumers and business to business eCommerce and makes use of technologies like mobile commerce, internet marketing, online transaction processing and a few others.

Today, almost everything in this world is sold through the internet and this makes ecommerce and designing websites more relevant than ever before.

An Ecommerce website is as good as a virtual store. Just as when we walk into a shop, the general ambience should appeal to us while doing business. There are always personal likes and dislikes, but the overall appearance of the website should be inoffensive and inviting.

It is recorded that in 1984, Gateshead SIS/Tesco is the first B2C online shopping system and Mrs. Snowball, 72 is the first online home shopper. In 2015 Amazon stood at the world’s largest eCommerce site, accounting for more than half of all eCommerce growth.

Guidelines for a good eCommerce site:

If you are selling one product, you will need only one page or a few pages at the most. How many pages exist between the home page and the final checkout pate is an important consideration. If there are multiple products, multiple pages are a given.

Design – if it is an already established product, some design concepts are already in place and will have to be adhered to meticulously. Match the pictures you are putting up with the feel of the website. They should not clash.

Three essentials of a good eCommerce website

Trustworthiness, simplicity/ease of use and transparency (contact information, merchant’s policies, publishing reviews and answering negative ones)

Good eCommerce websites follow some best practices like

Using good images and lots of them – photos from every angle and zoomable too.

Feature the scarcity of the product.. as in ‘only 2 left’. Many buy so that they don’t want to miss out on what everybody else seems to have bought!

Feature related products too.

What are the drawbacks of a bad eCommerce site?

  • Lack of a clear value proposition and difficulty in conveying what is it that they have to sell
  • Not enough product description
  • Failing to use a good quality photograph
  • No visual hierarchy – those visual elements have to be given importance that call for action,
  • Does not look trustworthy – it doesn’t inspire confidence in the viewer. This is especially true of health related sites, where design is seen to have a greater impact than the content itself! Lack of good customer testimonials and favorable press mentions and absence of any interesting information about the website are the drawbacks of a bad eCommerce site
  • A reluctance to try out fresh new ideas of web design

How do you build a website?

Using a drag and drop website builder tool is a good idea for beginners rather than approaching a developer where there will be issues of a technical nature, plus the huge costs. The other routes are using WordPress which is a premium suite for building websites. Custom built websites are designed by approaching professional web designers/ designing companies that build a unique web for you. The latter two are quite expensive. Ranging from a couple of hundreds to thousands of dollars.

Why to Choose Magento Ecommerce Website Development Services

Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be carried out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.

Magento is a platform which offers creative shopping cart system to simplify the process of sales. Your ecommerce shopping site will also appear attractive with this option. Not all the ecommerce platform is considered secure but this one is reliable and secure among the competitors.

Why is Magento thought to be the best?

You may confidently consider this particular platform for your ecommerce website development because of following reasons:

· It is the best open source platform for the ecommerce website. If you are looking forward to ecommerce website development services, you must go for Magento website development.

· Since the source code here is chosen to be ‘public’, anyone can look up the code and read it. Thus, we may say that it offers transparency.

· It is flexible and highly scalable

· It is acknowledged worldwide and is thought to be the finest shopping cart system

· The feature rich platform is used extensively across the globe.

Ecommerce website for an optimized presence online

The use of an ecommerce website has greatly improved or enhanced in the recent times. For instance, credit cards can facilitate easy payment and seamless transaction online. The popularity of the ecommerce site is increasing owing to the advancement, innovativeness in the realm. A lot many ecommerce website development companies deliver well designed, attractive, innovative and appealing websites at reduced costs. They are much easier to navigate to bring you more sales. Service providers and professionals ensure that websites function in an error-free manner with the help of support based and advanced application software. The application functions all the time without any need for human intervention. It is important to choose the best service provider for designing an ecommerce website.

Tips on choosing the service provider

If you are looking to avail the best service providers, you may follow the below stated tips:

· Creativity, capability and the level of specialization: You should look for a company which is professional and bears experience and expertise in delivering the service. Check out the portfolio or the past work accomplished and get to know about the capability of the company. Visit the blogs, collect references and talk to the past clients.

· The kind of services offered by the firm: You must go for a service provider who can offer you an array of services to optimize your website and web content. It must utilize pay per click, search engine optimization to boost traffic to your site.

The Stages of System Analysis and Design of an eCommerce Website

How to get started?

Designing an eCommerce website is certainly the best thing for the website designers, because it allows them to use their creativity to the fullest. Today, the eCommerce website has become the great trend setter and is more associated with the customer’s morals and emotions. Every eCommerce website has a USP and something that clinches buyers to visit the website.

Whether it is Amazon, eBay or Alibaba, history tells that every successful eCommerce website has written their own success stories at the time of designing only. All these websites are so popular among the users not just because of their services or the range of products they offer, but because of their great user interface and extremely friendly website design.

Even a person who doesn’t know much about the computer or the internet can spend hours on these websites simply because they provide a very friendly design and architect. This signifies how important is the designing and analysis of the eCommerce website.

How does it all start?

Getting started with the design of an eCommerce website is a big challenge for the designers and also for the people who have initiated this idea. Having your own eCommerce store sounds quite resounding, but it takes a hardcore approach to materialize the idea in the real world. Before you began with the designing of your own eCommerce store, you must have the answers of these questions ready, so that you will end up in providing a great product to your audience.

What is the objective of your store?

What would be your target audiences?

In which area or demographics you are targeting your customers?

What products or categories of products you want to sell through your store?

Which major brands you want to associate with?

What would be the initial budget of your store?

Site Architecture and Wire Frame

Now, since you have all the answers ready with you that means you can move ahead and get into the real part of the designing. The site architecture and the wireframe are the most critical part of the eCommerce store. How much you invest your brain and creativity in designing the site architecture will write your success story. History tells that even after investing millions of dollars, many eCommerce stores have failed to get attention from the customers because of their poor architecture and wireframe. Though, you could take every bit of the technology for designing a great friendly UI and website architecture, but your own creativity will be the key to success.

Some of essential and vital elements of a good wire frame and the site architecture

Site Navigation

Site Home Page Feasibility

Menus, Sub Menus and Product Pages

Shopping Cart feature

Secured and fast Payment Gateway

Bradcrumb and Side bars

Header and Footer structure

Visualizing the design

All the great programmers or designers always take the blueprint of their design and use their visualizing skills to create a replica of the design in their minds. This will give them the sheer thought in which way they are moving and isn’t they are moving in the right direction. Most of the occasions, during the stage of the wireframe and site architecture, people get diverted from their original ideas and objectives. Here, visualization helps them to end up in a mainframe design that resounds well with their initial idea.

Began with the programming

The zest of the entire design is the programming. Once you have the sound visualization about the theme and concept of your website design, then it’s now time to do some ground work and get started with the programming. Doesn’t matter which language or framework you are using like Php or.Net, but it is important that programming must go with your initial idea.

The most important part of the programming is the workflow and work management. Designing an eCommerce store is really a tough deal for the programmer because they have to create thousands of pages and embed tons of functionality for designing a great user friendly website.

CMS and Content Delivery Networks

The highly critical part of any website is its database. While designing the eCommerce store, you must give a thought of having a comprehensive and extended database to accommodate all the information on the website. If you don’t want to have a static Data Base then you can certainly go with the CDN’s (Content Delivery Networks), that will help you in providing an effective database with a good uptime on the server that means your users’ will enjoy browsing on your website.

Make precise and good CSS and Java elements

The Cascade Style Sheet or popularly known as CSS will help you in involving the great design elements that will really cherish your users. Every user wants to browse through the website and have their preferences for the various design elements. Be it the font colour, font style, or header colour or may be the colour of your main navigation menu, every CSS design element makes an impact on the users. Like CSS, the Java elements specially the flash images also make a positive impact on the user mindset, but make sure that you must not involve too many javascripts or flash because it may increase the website load time and user doesn’t like this.

Uploading products on the website

The products are the zest of every eCommerce store; therefore a special care should be taken while uploading the products on the website. It is really an exhilarating job for the designers, if you are uploading the huge bunch of the products under different categories. Here you should have the high definition images of every single product and those images should be fragmented and processed by a professional designer. Though, it is also important that every image should be compressed before uploading otherwise, it will increase the load time on the server and user won’t be able to see the product images properly.

Testing and Launching of the website

Now it’s time to launch the website, but before that you must consider your website for testing. Testing is often the final funnel through the website goes before going live on the web. The professional website engineers conduct various tests on the website and suggest better ways to improve the feasibility of the website for the users.

After your website successfully passed through the testing, then it’s now time to take your website live on the web for the users with a bang. Make sure that you must consider various display marketing, PCC and digital marketing techniques for promoting your website to the users.