7 Tips to Consider When Choosing an E-Commerce Platform

Although there are a series of e-commerce platforms readily available today, choosing one among the lot requires utmost caution and is definitely an extremely challenging as well as time-consuming endeavor. Well, instead of feeling helpless and spending money on professional help, business owners must buy some time and go through the following write-up, where I have jotted down certain essential tips to make the said scenario much easy.

• Every modern-day entrepreneur wishes to get more traffic, conversions, and sales, all of which are possible through business expansion. It is necessary to opt for an e-commerce platform that has the potential to grow with an organization and successfully meet tests and trials that crop up in the way.

• When deciding upon a platform, make sure to take the budget into account. While some of the options have exceptional features, a few could be purchased at an excessively low-cost. Well, entrepreneurs need to conduct a comprehensive research and find out a perfect amalgamation of quality as well as affordability.

• One should always try choosing solutions, whose outlook could be altered by incorporating amazing designing components. This is because apart from being functional, a digital store must have an alluring appearance and only can then it reach out to a larger segment of the population.

• One of the most significant factors to keep in mind is user experience. E-commerce is an exceptionally competitive arena and business owners could only make success if they cater to the varying needs and expectations of modern-day customers, helping them to shop in a seamless way. Thus, look out for platforms that could engage consumers for prolonged periods and convince them to return.

• Selling products and services online is a tricky business and one can meet prosperity only through a few necessary tools. E-commerce platforms with a series of best features like backend management perspective, behavioral discounts, and suggested products are most surely increasing on demand.

• It does not matter if you are an expert or amateur, a solution must give the necessary help to one and all. Prior to deciding, do check if the platform has support options like live chat, online documentation, forums, etc.

• Now the last aspect that one must consider is safety quotient. The solution that business owners are opting for must provide utmost security especially in the form of keeping customer details encrypted. Checking out the credentials and registration by PCI or Payment Card Industry are major things to do.

Now that all my readers are aware of the essential tips, feel free to keep them in mind while choosing an e-commerce platform.

Top 3 eCommerce Tips on Becoming Proficient in Conversion Optimization

Furthering your website traffic is a key element, which is required for any prosperous and successful eCommerce online shop and/or business. However, perhaps it’s even more crucial to learn and know how to boost your website conversion rates. Besides, what would be the point of having visitors to your website if they’re not going to stay?

Typically, the most fruitful eCommerce websites are the ones that put the majority of their focus onto conversion rates. When thinking about the average click through rate being at approximately two percent – even the smallest changes can cause a huge difference.

You don’t want to reinvent the wheel, so one good way to boost your website’s conversion rate would be by focusing on what leading eCommerce websites are doing.

Below you will find the Top 3 eCommerce Tips on Becoming Proficient in Conversion Optimization:

1. Provide Category Navigation for Smartphones and Other Mobile Devices. This is most certainly perceived as a best practice, which means it’s not a necessity. However, the majority of successful eCommerce websites have this particular feature in common, so maybe you should consider it a “necessity,” rather than a “best practice… “

You see, category navigation on mobile websites will spotlight your website’s homepage. Rather than simply having a header and a menu – you can also, add item categories, which are displayed on your homepage. This will save your visitors and customers a ton load of time!

As you may already know – the majority of people are doing most of their shopping online utilizing their smartphones or other mobile devices rather than using their personal computers or desktops. This basically means that you need to optimize both mobile and desktop versions of your eCommerce website and soon! Per, Alliance Data – 63 percent of millennials buy things everyday using their mobile devices.

Your mobile version does not have to be identical to your desktop version. However, more often than not – it is advised that you implement categories on your mobile version homepage of your website.

2. Guide Your Customers to Their Shopping Cart When They Click On – Check Out. This is considered a convention and this means that it is something that customers expect to have and see while shopping online. If your website strays away from this convention – it can possibly throw off the entire user experience and result in less sales.

Per KissMetrics the initial step for online checkout processes is where the majority of users and potential buyers are lost or they leave carts abandoned. When you take customers directly to their shopping car when they click on “Check Out” you might prevent the likelihood that a visitor may be lost or a customer leaves an abandoned shopping cart.

For this particular convention it’s required that all buttons on your website that say “Check Out” – take customer to their shopping cart first. eCommerce websites have been doing this since the beginning and therefore, customers know that when they click on that button they will be directed to their shopping cart and not a sign in page. New eCommerce merchants don’t always know this and just how very important it is.

3. Add Prominent Subcategories to Support Navigation. Another thing that customers have gotten attach to is subcategories on menus. It’s so important to visitors and customers, that it considered another convention of sorts. Unless you only have but a few products – is advised that you utilize this convention for best results.

Each category on your website menu should have at least a few subcategories. However, you can go more in depth with your navigational options and make subcategories out of the initial subcategories. The idea behind this practice is simply to make navigation as easy as possible for customers and visitors. An array of subcategories will allow for visitors to find what they’re looking for with just a few clicks. You see, 27 percent of abandoned, shopping carts are the cause of long or tedious checkout processes.

We realize that these three suggestions will take sometime before you can actually implement them, but when you follow these approaches, which are correct, you will take notice of your website’s conversion rate increase. Follow these invaluable eCommerce tips for a successful and fruitful eCommerce business operation!

Turn $10k Into $1m in 3 Years – Vital Tips For ECommerce Success

The E-commerce world is one of the most profitable industries to be involved in, however the great rewards on offer have lead to immense competition. A quick search of online shops on Google reveals hundreds of stores selling the same thing. Some insider knowledge along with careful planning and dedication is all you’ll really need to become successful.

The best part of Ecommerce is the small capital needed to get going compared with the unlimited potential turnover. An initial investment of $10,000 can result in an annual turnover of $1,000,000 + in just 3 years. This may seem a difficult task, however this guide offers some handy tips that will help you reach this goal!

Website Design

You need a great looking website in order to be profitable. The competitive nature of E-commerce means that your website must stand out. All the successful online stores have functional and professional looking websites. They have spent years and mountains of money perfecting their sites so spend time going through the top online stores and incorporate their best features into your site.

Building a professional website for under $10,000

A premium Graphic design and Web development company will charge around $40,000 for a fully functional and professional site. You can get the same quality for under $10,000 if you follow these steps.

1. Find a local university which has IT courses and put an ad on their notice boards looking for people finishing their degrees. Post grad students have all the required technical skill and they charge a third of the going rate with major companies.

2. Use an existing open source shopping cart platform such as Magento, so most of the work will already have been done.

3. Spend time researching and designing the features of the site yourself. Have a clear vision of what you want, you will save thousands if you do it yourself rather than paying your designer for this.

Planning and preparation

One of the keys to success is to plan and prepare before you launch. Every minute detail of the business must be recognised and a course of action taken. Everything from dealing with enquiries, processing sales, through to organising returns must be planned out to the smallest details.

Strong relationships with suppliers

Once you join a distributor, make an effort to meet with them personally or at least spend time talking with your sales rep about your vision for your business. If you have a good relationship with your distributor, they will actively help you to succeed and achieve your goals. You can then ask for special pricing which will give you a competitive advantage in the market.

Repeat customers

As soon as a steady turnover begins to develop your focus should turn towards your customer base. The following tactics are a sold starting point in getting your customers to return.

o Weekly newsletters with discount coupons and specials

o Automatic emails sent 1 and 2 months after an order reminding the customer of your existence

o Referral programs which offer store credit to those who refer friends to your store.

By following these tips and by having a strong marketing campaign, you can turn an initial investment of under $10,000 into an annual turnover of $1,000,000 in just 3 years!