4 Amazing Magento Themes for Your Online Store

Proper functioning, professional outlook and simple user-interface are some of the essential requirements of a business website. As potential clients and customers will be visiting your site, it will be good that you must create an easy to use website, that can be navigated in a hassle-free manner. With the help of an efficient & feature-rich portal will not only be able to enhance your business but will also be able to stay connected with your target audience.

Owners of e-commerce portals, completely understand the importance of having good-looking websites. Magento is a flexible and feature-rich e-commerce website development application that will help you in creating an attractive online store that will surely boost your product sales. The reason Magento is an obvious choice for building an e-commerce website, because it offers thousands of free and paid themes which will give a perfect outlook to your portal.

Beside this, you can also opt for a Magento Theme Customization option in which you can easily customize the theme as per your requirement. Well, you can browse through the various themes available on the Magento’s home page, and can easily choose the suitable one.

Given below is the list of highly responsive Magento themes which you can use for your online store:

1. T-Shirts Magento Theme: if you deal in urban clothing or customized t-shirt, then this theme is perfect for you. T-shirts theme comes with a fully functional slider bar, which you can customize by adding tabs like latest collections, hot deals, etc. Beside this, you can also add big banners to display ongoing sales & discounts. T-shirts is a fully responsive theme which is both PC and mobile friendly and allows users to familiarise themselves with the product in a really easy manner.

2. Infant Clothes Magento Theme: if your online store deals in infant clothing then this theme will surely going to enhance the look of your portal. This theme consists of several hand-drawn elements like borders, product labels, buttons and fonts, which adds an informal feel to this theme. Beside this, it also comes with social media integration which will allow you to promote your products on different social media platforms.

3. Extreme Sportswear Gear Magento Theme: if you are planning to setup an online store, that will be selling specialized sports-gear, then this theme will give a perfect outlook to your portal. This theme comes loaded with a vibrant color scheme and large image boxes, which can be used for displaying pictures of individuals engaged in different extreme sports. This theme is a great solution to increase the sales of any e-commerce portal dealing in sports gear and clothing.

4. Successful Auto Dealers Magento Theme: as its name suggest, this theme is meant for those who are engaged in the business of selling new and used cars. A professional looking template, with the combination of black, red and white color, this theme is an optimum choice that will assist any car shop in boosting sales and attracting new clients. Well it’s a multi-purpose theme, so you can also use it for online store that deals in bikes or car parts.

Well all these themes are the result of Magento Development Services which made this application a perfect platform to build an efficient online store that too in a hassle free manner.

Can eCommerce Development Companies Help To Make An Online Store? Secrets For Mobile User Experience

It has become mandatory for web design companies and developers to create and adopt a mobile-friendly design while creating websites which would help them cater the needs of mobile audience too along with desktop users. However a responsive layout is not enough for catering the mobile user requirements, the site should be comprised of an attractive user interface along with an impressive content. User experience in the mobile site matters a lot in attracting mobile customers towards the online stores.

It relies more on the mindset of the mobile users. Developers and web designers will have to understand the user’s mindset and then optimize the website to provide the most pleasant experience for them. Even clients are nowadays considering the mobile UX optimization as a key criterion to test your efficiency if you are a developer or web designer.

Let’s take a close look at some of the top solutions to improve mobile user experience in your online store.

A smooth and visible customer journey within the site

Ensure the customers have a very smooth and simple experience whenever they land on your online store. Things they might be looking for should be visible clearly instead of including the information within any drop-down menus that might lead to confusion and unnecessary time consumption as far as the customers are concerned. A user-friendly experience with everything available within their fingertips can obviously attract more customers towards your online store for making future purchases if any. Sufficient space has to be provided within the call to action buttons, otherwise users may click on some other option instead of the desired one and land to another page that might not be relevant for them. The content should be easy to read and easy to click within the screen size of the mobile device.

Other things to consider include,

  • Consider including icon based menus that are vertically placed so as to avoid longer scrolling that might irritate the customers.
  • Include stacked tabs with headings which would expand whenever a user clicks on it. It also makes the web page look more structured and neat.

Useful tools to analyze user experience in Mobile Site

Provide an experience that is pleasant instead of experiences that are not satisfactory for your clients and customers. Therefore, it is desirable to analyze your mobile site and fix any user experience issues so as to avoid any future issues.

Below are some of the tools that will help improve mobile user experience for the clients.

Page Speed Insights Tool – This tool from Google allows developers to get a closer insight so as to deliver enhanced mobile user experience for the customers. The main objective of this tool is to improve the speed of the web page and thereby offer a seamless browsing experience for the users.

User Experience Beta – This is another tool which is available within the results page of Page Speed Insights that provide you guidelines to fix any user experience issues.

Seek Feedback from your Customers

Customer feedback is very important in understanding the customer experience for your mobile site and fixing those issues right on time. This can be done by including a ‘Leave Feedback’ page wherein customers can express their opinions and feedbacks about the website experience they had on your online store. Another way is to sort the list of customers who repeatedly visits your website and make purchases. Once the list is ready, you can email them asking for valuable feedbacks if any that might help you improve the user experience in the mobile site.

5 Steps to Help You Build an ECommerce Store

Your Guide to Starting an Online Business

Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture.

From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. That’s a lot of people who are landing on webpages and whipping out their wallets if they like what they see.

But there’s more to the process than buying a domain name and loading your site with products or services. There are technical aspects to navigate and content to consider.

Do you DIY with a website builder or hire a pro? Should you stick to SEO or focus on paid ads too?

As a small business owner, I’ve helped many clients create successful online companies. So I’m sharing this five-step guide to starting an online business with you to make the process clearer and less stressful.

1) Figure out what you want to sell.

If you’ve already got an established store, this might be a breeze. But if you’re just starting an eCommerce business and are focusing on products, you’ll need to think about what you’ll offer, and where you’ll get it from.

The first thing in figuring out what to sell and in what form is to ensure it’s relevant to today’s consumer. COVID-19 has made consumers much more in tune with their spending habits. Ensure there is a consumer first and foremost who is willing to spend their money for the product you aim to sell.

Next define how you want to sell your products. Here are just a few of the options:

  • Business-to-consumer (B2C): This is the most common business model, with many different approaches. Basically, you sell to the end user, but there may be a third party acting as a middleman (think Amazon).
  • Direct-to-consumer (D2C): From design and manufacturing to sales and promotions, the company does everything. Dollar Shave Club is a good example of a D2C business who started small and grew using this model.
  • Subscription service: Books, clothing, organic produce, baby gear… I could go on and on. Nearly every industry out there has harnessed the power of subscription services to deliver cost and time savings to customers on a regular basis.
  • Dropshipping: Rather than having to stock a warehouse full of products, when you sell a product on your site, you’re essentially purchasing the item from a third party, who ships it directly to the customer.

2) Buy a domain name.

If you already have a business name, this part could be simple. However, you’re not going to get a short and sweet dot com name unless you lay down big bucks. And you don’t want a domain name that runs five words long or is difficult for customers to remember (or spell).

Ideally, you use your company name like we did, with a dot com-or a dot ca if you’re in Canada. There are a lot of other TDLs (Top Level Domains) to consider such as.net,.co and.org but strive to get the revered.com as your primary domain if at all possible.

3) Build an eCommerce store

From incorporating branding into your layout to loading products/services, there are so many things to consider when you’re starting an eCommerce business, including:

  • Your shopping cart software. Shopping carts can be built with a variety of coding languages including ASP, PHP, JavaScript and HTML. They can be provided by a 3rd party service provider (such as Shopify) or installed in your WordPress website like WooCommerce to avoid monthly fees.

    Choosing the best shopping cart software requires a lot of pros and cons analysis of each choice. Many times the choice depends on your needs, your budget and the desired functionality.

  • The visuals (copy and images). How your store looks and feels to the shopper has a significant impact on whether they will trust making a purchase from you. Moreover, how each of your products are described along with using professional-looking photos can make or break a sale if not done properly.
  • Installing a Secured Security Layer (SSL) Certificate. This keeps your website secure and is mandatory in today’s online commerce environment. Even Google will favour your site’s search ranking if it detects an SSL installed.
  • Your shipping model. If you’re selling physical products, you need to decide how they are going to get into the hands of the purchaser. Are you sending customers items directly? Or are you using a third-party? Will you offer free shipping, or ship internationally? Do you want the shipping automatically calculated on checkout or will it be a flat shipping rate?
  • Your payment gateway. Are you going to accept only credit cards, or debit cards and PayPal too? Will you use a hosted gateway that takes people off your site to pay, then redirects them back, like our client Ripping Vintage Packs? Or is an integrated payment gateway more your style?

This is where it is so worth it to hire a a professional web development company. You won’t have to spend your time Googling “SSL Certificates” or trying to set up shopping cart software.

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READ: 3 eCommerce Challenges & Solutions for Tough Times

To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.

There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

Read more on our website.

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4) Focus on SEO

Did you know that SEO has the highest ROI of any online marketing tactic? Despite this fact, many small business owners build their sites with very little consideration of how the search engines see their content.

SEO means doing keyword research to discover the keywords that your target audience is using to find what they need.

Your SEO strategy will be focused largely on on-page techniques like keyword-rich content and meta tags.

5) Create valuable content

Your customers don’t just want to see pages and pages of products, or a one-liner selling them services. They want you to be a trusted expert who can provide them with everything from useful tips to reassurance that their credit card info is safe.

Content marketing is an ongoing process. If you want to please your target audience and the search engines, you’ll need to be regularly posting articles, blogs and videos that are valuable to your audience.

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No matter what your small business model is, you’ll need to keep testing and tweaking after you build an eCommerce store. You’ll want to dive into your data to see your customers’ behaviour, like:

  • Are they spending time reading your carefully crafted content?
  • Is there a broken link that’s causing people to abandon their shopping carts before they’re finished buying?
  • How many of your website visitors are converting into customers?

Of course, there’s a lot more to starting a web-based business than what I’m able to cover here! From promoting your business on social media to creating paid ads to drive traffic, you’ll want to have a marketing strategy in place as you move forward. But this guide to starting an online business will help you lay a solid foundation for a successful eCommerce site.

To your business success,

Susan