5 Easy Steps to Make Money Online Through Amazon Drop Shipping

There are different ways and platforms to make money online, one of them that has gained popularity recently is drop shipping through Amazon. Many people are making thousands of dollars doing this business.

Drop shipping has its advantages over the conventional online store where you have to stock the goods in your store and ship when you receive an order.

Here are 5 easy steps to get started if you have considered venturing into a drop shipping business.

1. Open account on Amazon as a Seller.

The foremost action to take when starting drop shipping business is to open an account on Amazon as a seller. There are two types of accounts that you can open: Professional and individual account. If you are starting out and not sure of selling more than 40 products in a month, it is recommended that you go for the Individual account. However, it is important you know the benefits and disadvantages of any account you are opting for.

Here are pros and cons to guide you in making decision on which account to sign up for:

For Individual Account:

    You are not allowed to use 3rd party services like Repricers and Inventory Lab.
    You are not qualified to list your product in the Buy Box.
    You cannot apply to list your product in restricted categories of Amazon stores.
    There is $0.99 fee per item sold.

For Professional Account:

    You can make use of a spreadsheet to upload various items at once utilizing the seller central.
    You will have access to more reports in the seller board.
    You are qualified to list your product in the Buy Box.
    You can apply to list your products in restricted categories.
    You will pay $40 monthly fee plus the $0.99 fee per item sold.
    You can build new product pages for your products.

It is important to note that you can choose to upgrade your account at any time.

2. Find the best low-cost drop ship suppliers.

Most drop shippers make good profit using the best platform- Salehoo, to find perfect drop shippers for products that they intend to sell.

To get started, sign up to paid Salehoo account in order to utilize their best tools and features. Search for drop shippers close to you that can ship faster with lesser shipping costs.

Why it is advisable to use this platform is because, most suppliers do not have budget for social media marketing, rather they carry the marketing expenses over to lowering product costs. So, they’d prefer subscribing to Salehoo than doing Google marketing.

Beside it will require more effort on the suppliers’ part to achieve success with PPC marketing so they prefer a dedicated platform for it.

3. Search for low-cost but high-selling products.

When you find a supplier that suits your specifications, look through his catalogue to locate those items that are not expensive but are also selling very well. Ensure that the price difference between what is offered for that item on Amazon and what the supplier is selling is significant enough to make you some profit.

Even if you decide to source for sellers outside the Salehoo platform, the most important thing is that there is profit enough to cover for cost in time and money.

4. Write a well-detailed and search engine optimized titles and descriptions on Amazon.

Now that you are ready with your products, proceed to list them on your Amazon store. Ensure you write SEO product descriptions to enable your products rank high on Amazon search result.

5. Go ahead and start marketing your products using different digital marketing system.

You can outsource the marketing to freelancers on platform like Fiverr.

Trust me, drop shipping is not as hard as it seems. You just need to take a step!

5 Steps to Help You Build an ECommerce Store

Your Guide to Starting an Online Business

Whether COVID-19 pushed you to pivot from a brick-and-mortar store to an online environment, or you’ve decided to take the plunge and set up a web-based shop, starting an eCommerce business can be a rewarding venture.

From 2017 to late 2019, approximately 28.1 million Canadians made purchases online. That’s a lot of people who are landing on webpages and whipping out their wallets if they like what they see.

But there’s more to the process than buying a domain name and loading your site with products or services. There are technical aspects to navigate and content to consider.

Do you DIY with a website builder or hire a pro? Should you stick to SEO or focus on paid ads too?

As a small business owner, I’ve helped many clients create successful online companies. So I’m sharing this five-step guide to starting an online business with you to make the process clearer and less stressful.

1) Figure out what you want to sell.

If you’ve already got an established store, this might be a breeze. But if you’re just starting an eCommerce business and are focusing on products, you’ll need to think about what you’ll offer, and where you’ll get it from.

The first thing in figuring out what to sell and in what form is to ensure it’s relevant to today’s consumer. COVID-19 has made consumers much more in tune with their spending habits. Ensure there is a consumer first and foremost who is willing to spend their money for the product you aim to sell.

Next define how you want to sell your products. Here are just a few of the options:

  • Business-to-consumer (B2C): This is the most common business model, with many different approaches. Basically, you sell to the end user, but there may be a third party acting as a middleman (think Amazon).
  • Direct-to-consumer (D2C): From design and manufacturing to sales and promotions, the company does everything. Dollar Shave Club is a good example of a D2C business who started small and grew using this model.
  • Subscription service: Books, clothing, organic produce, baby gear… I could go on and on. Nearly every industry out there has harnessed the power of subscription services to deliver cost and time savings to customers on a regular basis.
  • Dropshipping: Rather than having to stock a warehouse full of products, when you sell a product on your site, you’re essentially purchasing the item from a third party, who ships it directly to the customer.

2) Buy a domain name.

If you already have a business name, this part could be simple. However, you’re not going to get a short and sweet dot com name unless you lay down big bucks. And you don’t want a domain name that runs five words long or is difficult for customers to remember (or spell).

Ideally, you use your company name like we did, with a dot com-or a dot ca if you’re in Canada. There are a lot of other TDLs (Top Level Domains) to consider such as.net,.co and.org but strive to get the revered.com as your primary domain if at all possible.

3) Build an eCommerce store

From incorporating branding into your layout to loading products/services, there are so many things to consider when you’re starting an eCommerce business, including:

  • Your shopping cart software. Shopping carts can be built with a variety of coding languages including ASP, PHP, JavaScript and HTML. They can be provided by a 3rd party service provider (such as Shopify) or installed in your WordPress website like WooCommerce to avoid monthly fees.

    Choosing the best shopping cart software requires a lot of pros and cons analysis of each choice. Many times the choice depends on your needs, your budget and the desired functionality.

  • The visuals (copy and images). How your store looks and feels to the shopper has a significant impact on whether they will trust making a purchase from you. Moreover, how each of your products are described along with using professional-looking photos can make or break a sale if not done properly.
  • Installing a Secured Security Layer (SSL) Certificate. This keeps your website secure and is mandatory in today’s online commerce environment. Even Google will favour your site’s search ranking if it detects an SSL installed.
  • Your shipping model. If you’re selling physical products, you need to decide how they are going to get into the hands of the purchaser. Are you sending customers items directly? Or are you using a third-party? Will you offer free shipping, or ship internationally? Do you want the shipping automatically calculated on checkout or will it be a flat shipping rate?
  • Your payment gateway. Are you going to accept only credit cards, or debit cards and PayPal too? Will you use a hosted gateway that takes people off your site to pay, then redirects them back, like our client Ripping Vintage Packs? Or is an integrated payment gateway more your style?

This is where it is so worth it to hire a a professional web development company. You won’t have to spend your time Googling “SSL Certificates” or trying to set up shopping cart software.

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READ: 3 eCommerce Challenges & Solutions for Tough Times

To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.

There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

Read more on our website.

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4) Focus on SEO

Did you know that SEO has the highest ROI of any online marketing tactic? Despite this fact, many small business owners build their sites with very little consideration of how the search engines see their content.

SEO means doing keyword research to discover the keywords that your target audience is using to find what they need.

Your SEO strategy will be focused largely on on-page techniques like keyword-rich content and meta tags.

5) Create valuable content

Your customers don’t just want to see pages and pages of products, or a one-liner selling them services. They want you to be a trusted expert who can provide them with everything from useful tips to reassurance that their credit card info is safe.

Content marketing is an ongoing process. If you want to please your target audience and the search engines, you’ll need to be regularly posting articles, blogs and videos that are valuable to your audience.

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No matter what your small business model is, you’ll need to keep testing and tweaking after you build an eCommerce store. You’ll want to dive into your data to see your customers’ behaviour, like:

  • Are they spending time reading your carefully crafted content?
  • Is there a broken link that’s causing people to abandon their shopping carts before they’re finished buying?
  • How many of your website visitors are converting into customers?

Of course, there’s a lot more to starting a web-based business than what I’m able to cover here! From promoting your business on social media to creating paid ads to drive traffic, you’ll want to have a marketing strategy in place as you move forward. But this guide to starting an online business will help you lay a solid foundation for a successful eCommerce site.

To your business success,

Susan