Make Money Online With a Niche Ecommerce Website

Learn how to make money online with your own ecommerce site, not just any old ecommerce site, a niche one. Why try to target highly competitive markets with your online store when you can do much better in the smaller ones.

Although its very profitable if you have the resources to target the highly competitive niches such as computers, games and iPods, most of the people that are starting out just quite simply don’t have enough money to get such a huge campaign off the ground.

If you are new to ecommerce, then its basically an online store full of different products, that visitors can buy using a secured checkout system. Many people use these types of online stores as a front for a distribution business. Even though the owner may not stock any of the products listed, they can still be sold, ordered and shipped.

If you have a good supplier, that offers affordable, lower competitive products, then this can be a very profitable venture for you, especially if you wish to target your local market. Its much easier to get the word out about your website within your local area, than it is to reach people on a national or global scale.

Esources or alibaba have a directory of approved sellers who in many cases will actually dropship any items you wish to sell within your store. This would mean that all you do is find the order, pay your supplier and then your supplier will ship the ordered items directly to your customer.

To stand out from your competition, its always best to have a professional design a bespoke ecommerce template for use with your shopping cart software. This gives you your own image and will help to increase your brand awareness. Connecting your site up to twitter and Facebook will increase exposure even further.

What Is Mainstream And Niche PiggyBack? E-Commerce Web

Mainstream Piggy back

When you use sites like Amazon and eBay to market your website and you don’t have your own website

As with the Bricks and Clicks eCommerce businesses, we’ve divided this sector in two.

PiggyBacking is the use of someone else’s infrastructure to get your products to market. That infrastructure usually includes:

Website and payment system

1. Marketing

2. Brand awareness

3. Customer database

So all the piggybacking business has to do is find the products, process, and send the orders.

The benefits to the eCommerce business can be huge:

Speed – you can get your products in front of prospective buyers within minutes, and be generating sales within hours

Investment – you don’t need to build a website or a payment system – so the set-up costs are negligible

Legal – all the legal faff of selling online is dealt with by the company whose site you are piggy backing (e.g. PCI DSS, Cookie Laws, 3D Secure, etc.)

Possibly the biggest benefit is that you can use this system to build and test your business. You can work out what sells, what things need to be priced at, and you can build up a customer database ready for when you go out on your own.

– Mainstream PiggyBack

This is using sites like Amazon and eBay, where you are tapping into their huge infrastructure and customer base.

You can sell pretty much anything through these organisations, and you don’t need your own website at all.

Biggest challenge for the Mainstream PiggyBack eCommerce Business:

Deciding when/if you should create your own website

– Niche PiggyBacking

In several sectors, there are niche sites where you can PiggyBack. Sites like:

Hotels and travel –,, etc

Craft and vintage – Etsy, Folksy, Boticca

Books – AbeBooks

Rather than getting you in front of the world, these niche businesses get you in front of segments of consumers who want your products.

Usually, in these niche PiggyBacking arrangements, the consumer’s visibility of you as the seller is far greater – so it’s more obvious that they are buying from you, not from the site you are piggy backing.

In most cases, you’ll also want your own website, because the products you are selling gain in value depending on the amount of information you are able to provide to the consumer. So, if you are an Etsy seller, you want to have your own blog with more information about what you do and examples of previous work and new projects. If you are a hotel, you want your own site to answer the questions you can’t fit into the Laterooms formats.

And many niche piggy backers will also be selling via eBay and Amazon.

Biggest challenge for the Niche PiggyBack eCommerce Business:

1. Building a good reputation on the Niche PiggyBack site

2. Choosing the right site to PiggyBack on