Outsourcing Web Development Services – Top 5 Benefits

In the modern era, the vital means to make a venture successful is through online business. It’s through an eye-catchy dynamic website enterprises can meet the verge of spontaneous profit. To have an outstanding website, there are many website development companies round the globe providing professional services like E-commerce, maintenance of website, various portals, graphical designing and other web based customization.

Nowadays, outsource web development services have immensely hit the business strategies and have given the organizations an outstanding means to double the profit with an affordable investment. In the race of outsourcing India is entertained for its world class services of IT, and an outstanding work quality. Indian development companies prevail with dedicated, innovative and proficient website developer with an expertise in technologies like Joomla, PHP, Flex, ASP.net, Java and other essentials for giving birth to a dynamic, interactive and flawless website.

Hence for an efficient website; top five benefits for outsourcing of web development service in India as following points:

Point one: Money Matters

The key factor for companies to outsource web development services in India is due to the reduced cost of Development. With less input companies get an efficient, flawless and reliable means of output in the form an interactive website. High wages and expensive investment for website development in other countries have turned companies towards India where nominal plans and low investment give clients a right choice for outsourcing of web design and development services in India. Development cost in India gets reduced by 60% as compared to the cost in own countries of the clients. Therefore, outsource website development services in India stand to be the right choice.

Point two: Proficient, dedicated and innovative developers

Apart from project completion at an affordable price the companies looking for outsourcing in India get to hire dedicated web developers who are not only highly skilled but are also innovative, reliable and proficient in tackling the challenging tasks. This is another reason for the companies to go for outsourcing web development services as a low investment will get the business requirement met by experienced and creative developers.

Point three: Maximum profit with proficient web development

Companies that go for outsource website development services in India not only hire dedicated web developer who develop on to give an outstanding work according to the business requirements but also get a chance to work on other aspects of company’s proliferation with every chances to multiply profit.

Point four: Time – the road to business success

Time plays an integral role for the success of a venture, and Web Development Company in India will not only maintain a high level of precision but also will deliver the project successfully within the given span of time.

Point five: Versatility

Website development company in India maintains versatility and specializes to meet a wide spectrum of requirement of website development for purpose of E-Commerce, Finance, Banking, Medical, Marketing and Retail etc.

Thus, the outsourcing option when the website development comes in to play, India – An IT hub, is the best option for companies go for an investment with high quality work and maximum profit.

Selling on an ECommerce Site Vs. A Social Media Marketplace

The Difference Between Social Media Selling & eCommerce

Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce store or opt for a social media marketplace.

But first, a quick refresher:

  • Selling on an eCommerce store means you’re selling products or services on your own domain. You’re responsible for everything from web design to creating compelling content and managing SEO.
  • Selling within a social media platform or marketplace involves utilizing the platform’s selling capabilities to actively market your products. Generally, if someone clicks, they’re driven back to your website to complete the purchase.

You’ll have to figure out how to process transactions either way and install shopping cart software or drive buyers to a third-party site like PayPal.

Here are some of the marketplaces you can sell on:

  • Facebook Shops: Allows you to add products in different categories, communicate with customers and get insights around data.
  • Facebook Messenger: While still a part of Facebook, this involves communicating with customers (either manually or with chatbots) to reach your target audience.
  • Shoppable Instagram posts: You can tag brands and products in organic Instagram posts, then your audience can tap to see more details and buy the product.
  • Pinterest (stats show that nearly half of all users are logging onto the site just to shop).

The Differences Between Selling on an eCommerce Store & Social Media Marketplace

Now, if you’re selling on an eCommerce store, you can use a combo of SEO, content marketing and paid ads to drive traffic to your products or services. Because you can use your branding and content to your advantage, this can offer a more authentic experience to your customers.

If you’re using an online marketplace, it’s less time-consuming. The platform is already there, and you’re populating it with your images, copy and products/services. It may be easier for some small business owners to engage with their audience on a site like Facebook, Pinterest or Instagram vs. growing visitors to their website organically.

However, the competition is high. You’re competing against many other brands, both big and small. Your company could get lost in the noise, so to speak.

You’ll also often pay a fee to sell. For example, the selling fee on Facebook Shops is 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less.

So what’s a small business owner to do?

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READ: Your Guide to eCommerce Social Media Marketing

Your social media accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, it can be a powerful way to market your products and services to your followers.

But despite these statistics, many small business owners still don’t understand the value of using these popular platforms to sell. That’s why I created this guide: to not only help you understand how important eCommerce social media marketing is, but to give you actionable tips to drive traffic, leads and sales.

Read more on our website.

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Sell on eCommerce First & Social Media Second

I recommend you start out with a website that allows people to buy what you’re selling on your own site. Then, as part of a bigger strategy, if it makes sense to your target audience, you can use a service like Facebook Shops to increase the size of your audience.

I don’t advise you to only sell on a third-party platform. Here’s why:

  • You have far less control over technical issues. If something breaks or the service goes down, it could create a negative experience for your customers-and you may not even know it.
  • If you are having a technical difficulty or issue with your online store, you’ll have to connect with the site’s third-party customer support vs. contacting your web development company.
  • There can be marketplace limitations around how your business can brand itself. Your own site allows you complete control over the visuals, content, coding, videos and of course, SEO.

4 Tips for Selling on eCommerce or on a Social Media Marketplace

While there are some important differences between selling on a third-party platform or on your own eCommerce store, there are some similarities in how you should approach things.

1. Build, don’t push.

Focus on building relationships, not pushing your products or services on people. You’ll have to spend time nurturing relationships and growing engagement, whether that’s through in-depth blog articles on your site or replying to comments on Facebook.

2. Know your customers.

There are so many questions that can help you understand your buyers. Who’s your target audience? What networks are they active on? Do they leave reviews? Do they prefer to consume video content or written content?

3. Understand your website weaknesses.

You’re driving potential customers to your site, so make sure it’s at its best. If traffic isn’t converting into leads or sales, it might not be your paid ads or product images.

Check your CTAs, look for broken links and take a long, hard look at your navigation. Also, check your Google Analytics data to learn what’s working and what isn’t.

4. Listen to your customers.

Whether you’re selling on social media or through your website, your reputation depends on how you treat your customers. Monitor your comments, answer questions and complaints promptly and keep tabs on online reviews on sites like Google My Business and Yelp.

So there you have it: if you can, take both approaches to connecting with your target audience! These two tactics can really complement each other and be a key part of your multi-channel marketing strategy.

However, there’s more to the process than buying a domain name and loading your site with products or services or creating a profile on a social media marketplace.

Hiring a professional marketing company can save you both time and money. Contacy us today to learn how we’ve helped many small business owners succeed.

To your business success,

Susan

Search Engine Optimization (SEO) For Ecommerce Stores

As your SEO rankings improve and more traffic flows to your online store for free, you are actively attracting customers on the cheap! You can generate more profits and have more marketing dollars to use for your other customer acquisition efforts such as pay-per-click, shopping comparison engines, direct marketing, etc.

It’s important for you to get serious about your SEO efforts. Currently, most customers begin their shopping experiences at search engines. The major search engines are Google (the 800-lb gorilla), Yahoo, MSN and AOL. According to recent reports, approximately 60-70% of all search traffic goes through Google with Yahoo next at around 20% and MSN and AOL around 8-10% each. Although there is a shift in shopping behavior as Social Networking (e.g. Facebook, MySpace) and Social Shopping (e.g. ThisNext) have begun to be more of a starting point for a customer’s shopping session, these still pale in comparison to the volume of search engine traffic.

A recent study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

Getting Slightly Technical about SEO:

Search engine optimization aims to achieve the goal of getting high rankings from search engines through organic searches. Search engines evaluate websites by using what they call “spiders.” These programs scan the websites and collects information about them. They then collate the information and pass it on to the search engine.

Over the years, search engines began using more complex algorithms which took into consideration other factors such as the text that is contained within page titles, the domain name, file and folder names, keyword proximity and other such factors. Although the search engine algorithms are trade secrets unknown to any outside company, SEO experts know several other on-site factors (internal links, page content, recent content) and off-site factors (quality inbound links, anchor tags) are becoming increasingly important to a search engine’s quality score for your online store.

Today, newly developed websites don’t even need to submit to the search engines to be noticed. Spiders today are capable of tracking down websites even through links that are in the website. The use of a site map or well-placed links can help the spiders to navigate the online store.